Earlier this month, GE was divided into three public companies: GE Aerospace, GE Vernova, and GE HealthCare. The separation announcement was followed up with the news that GE Additive is now rebranded as Colibrium Additive. GE Additive, the additive manufacturing arm of GE, will now operate as part of the GE Aerospace division.
The name Colibrium Additive is derived from the words ‘collaborative’ and ‘equilibrium’ and is said to reflect ‘the company’s expertise, standing shoulder to shoulder with customers every step of the way on their additive journey, and delivering reliable and scalable manufacturing outcomes.’
“While we are changing our name, we maintain our unwavering focus on our customers, quality, and reliability. We will continue to lead the additive manufacturing industry from the front and positively disrupt it.”
– Alexander Schmitz, CEO of Colibrium Additive
Retiring Brands
As part of the brand transition, Colibrium Additive has announced that the Concept Laser and Arcam EBM legacy brands will be retired. GE acquired these two companies in 2016, which resulted in the launch of GE Additive.
The AP&C powder business has also undergone ‘a minor brand refresh’, which includes the addition of the attribution line ‘a Colibrium Additive business’.
“We were ready for a change. GE becoming three standalone companies provided an ideal opportunity to review our corporate identity. Our new name and brand identity are both modern and dynamic. Both were designed to reflect our focus and company values, the pace of change in the additive industry, while accruing to GE Aerospace’s overall brand identity.”
– Shaun Wootton, Head of Communications at Colibrium Additive
Colibrium Additive Solutions
The newly rebranded company will combine all offerings under the Colibrium brand, selling metal 3D printers, metal powders, and providing 3D printing services. Colibrium Additive’s product line will include Electron Beam Powder Bed Fusion (EB-PBF), Laser Powder Bed Fusion (L-PBF), and Binder Jet 3D printers.
In terms of powders, it will sell a diverse range of high-performance powders, including standard powders such as stainless steel, aluminium, nickel alloys, titanium alloys, and others. It will also provide custom powder and AP&C’s high precision powders.
Colibrium Additive will also provide metal 3D printing services to a variety of industries as it retains its strong and experienced workforce. This is in addition to other offerings such as workshops, consultation, and training.
