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Hasbro Selfie Series to bring 3D Printed Action Figures to Fans in partnership with Formlabs

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Formlabs, a leader in SLA 3D printing company, and Hasbro, Inc., the American multinational conglomerate with toy, board game, and media assets, announced their partnership to bring personalised 3D printed action figures to its fans. Hasbro unveiled its latest innovation – the Hasbro Selfie Series.

The Hasbro Selfie Series project, a revolutionary new personalization platform, uses the power of Formlabs 3D printers to allow fans to create a collector-grade, six-inch action figure in their likeness.

3D Printed Action Figure

Hasbro and Formlabs first collaborated in 2014, when Hasbro began using Formlabs 3D printers to rapidly prototype action figures. The collaboration has progressed from prototyping to end-product manufacturing, allowing fans to create personalized action figures based on characters from popular films, television shows, and comic books.

Hasbro used more than 30 Form 3 printers, a new resin developed by Formlabs’ material scientists, and a custom designed digital workflow to bring the 3D printed action figure concept to life. Formlabs also customized its PreForm and Dashboard software for Hasbro, allowing Formlabs’ API to be integrated into Hasbro’s other manufacturing functions.

Hasbro Selfie Series – The Process

Hasbro x Formlabs 3D printing process
Above: Hasbro x Formlabs 3D printing process/Source: Formlabs

The process is simple – fans download the Hasbro Pulse mobile app (16+) available on Android and iOS, log into their Hasbro Selfie Series account, scan their face, customize their character and hairstyle, then sit back and wait for their custom action figure to arrive at their doorstep. The Hasbro Selfie Series line will debut with characters from G.I. JOE, Ghostbusters, Power Rangers, and other popular franchises. (Only available to customers in the United States.)

“Our work with Hasbro continues to evolve to be at the forefront of innovation. 3D printing has long been viewed as a prototyping tool, but the Hasbro Selfie Series personalization platform demonstrates that Formlabs enables end-product manufacturing at scale. I love making and personalizing things I use and am excited to see how fans react to this new 3D printing-powered experience.”

– Max Lobovsky, CEO and co-founder of Formlabs

The digital fabrication platforms from Formlabs enable any company to create a scalable manufacturing workflow that allows for mass customization. Formlabs is ushering in the era of mass production and mass customization with its high-performance printers, materials, and software.

Fans attending the San Diego Comic-Con (July 21-24) will be able to preview the Hasbro Selfie Series at Booth #3213, with a limited number of fans each day being among the first to create and purchase their figures, which will be available in Fall 2022.

“The modern consumer demands a personalized approach to products that can be ordered from anywhere and quickly delivered. The scalability of Formlabs 3D printers has made them our ‘go-to’ partner for many product development projects within Hasbro. Thanks to Formlabs, we can take a customized, user-centric approach to product development, deepening the customer connection and strengthening brand loyalty.”

– Patrick Marr, Sr Director Model Development at Hasbro

Creating a Hasbro Selfie Series figure will be through the Hasbro Pulse mobile app (US only).

About Hasbro: Hasbro is a global play and entertainment company dedicated to improving the world for all children, fans, and families. Hasbro creates immersive brand experiences for global audiences through consumer products such as toys and games.


About Manufactur3D Magazine: Manufactur3D is an online magazine on 3D Printing. Visit our Global News page for more updates on Global 3D Printing News. To stay up-to-date about the latest happenings in the 3D printing world, like us on Facebook or follow us on LinkedIn and Twitter.

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Manufactur3D is an Indian Online 3D Printing Media Platform that reports on the latest news, insights and analysis from the Indian and the Global 3D Printing Industry.
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