McDonald’s adopts a new eco-friendly 3D printed lighting design concept

2 Mins read
  • This innovative approach will not only improve the dining experience, but will also help them achieve their sustainability goals.
All the eco-friendly 3D printed lighting solutions set to be used at McDonald's restaurants will be made from sustainable materials
All the eco-friendly 3D printed lighting solutions set to be used at McDonald’s restaurants will be made from sustainable materials/Source: Philips MyCreation

McDonald’s, the world’s most popular fast-food chain, is implementing a new environmentally friendly 3D printed lighting design concept. To carry out this plan, they worked with Philips MyCreation, who specialise in creating one-of-a-kind sustainable lighting solutions using 3D printing technology.

The plan is to achieve sustainable lighting objectives through a new design and manufacturing approach.

Eco-friendly 3D printed lighting design

McDonald's Eco-friendly 3D printed lighting
McDonald’s Eco-friendly 3D printed lighting/Source: Philips MyCreation

McDonald’s has been striving to reach this milestone for quite some time, and they have also spoken with a few agencies, but nothing has happened. The fast food restaurant was looking for a translucent circular luminaire (or lighting fixture). They also wanted an embossed relief that would create a shimmering velvet effect.

Marc Pochert, Senior Director of Global Design Integration at McDonald’s Corp, was initially sceptical that his team would be able to realise their lighting brief while meeting the corporation’s requirements for intellectual property ownership. He said “There are no off-the-shelf solution.”

All that changed when Pochert discovered Philips MyCreation’s lighting-specific 3D printing capabilities.

After seeing what Philips MyCreation could do on social media, the McDonald’s team quickly reached out with their request. After only two rounds of 3D printing samples, the McDonald’s team was confident that this approach would deliver the desired results.

Sustainable lighting goals

McDonald's will be implementing these light designs in over 100 countries
McDonald’s will be implementing these light designs in over 100 countries/Source: Philips MyCreation

The McDonald’s team revealed that they were pretty convinced after seeing Philips’ second sample. This allowed them to stay close to their original design intent, which the team had previously believed was impossible.

What’s surprising is that not only was this concept feasible, but the 3D-printed pendant light fixture was approved and validated in just three months. The light designs met the chain’s expectations while also aligning with its sustainability goals.

All 3D lighting solutions will be made of sustainable materials. They are also producing lamp shades closer to the point of use, which reduces transportation emissions and ensures faster delivery. One of the other advantages of 3D printing is the ability to print items on demand, which is fantastic.

The chain intends to implement these light designs in over 100 countries across its stores. The locations would include Argentina, Japan, Alaska, and Australia.

“It really shimmers like velvet, the pattern is just stunning.”

– Marc Pochert – Senior Director Global Design Integration McDonald’s Corp

Speaking highly of Philips MyCreation, the chain believes that this strategy will mark a significant milestone and help them attract new customers. Over time, researchers discovered that the colour of a restaurant’s lighting has a significant impact on its customers.

Despite its limitations, 3D technology has taken the hospitality industry by storm. It contributes to the development of a direct-to-consumer system, which has already sparked significant interest among customers, whose demands are increasing by the day.

Philips MyCreation has also created a number of other innovative lighting solutions, such as a pendant light presented by Signify at Milan Design Week 2024, tilted lighting fixtures for SeaWorld Yas Island in Abu Dhabi, lighting solutions for Dutch supermarket chain PLUS, and more.

About Manufactur3D Magazine: Manufactur3D is an online magazine on 3D Printing. Visit our Global News page for more updates on Global 3D Printing News. To stay up-to-date about the latest happenings in the 3D printing world, like us on Facebook or follow us on LinkedIn and Twitter. Follow us on Google News.

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Abhimanyu Chavan is the founder of Manufactur3D Magazine. He writes on Additive Manufacturing technology, interviews industry leaders, shares industry insights, and expresses his thoughts on the latest developments in the industry. You can follow him on LinkedIn, Twitter and Instagram.
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