January 26, 2020
GLOBAL NEWS

Oakley Expands adoption of HP’s 3D Printing Technology to Reimagine Sports Performance Industry

3D printing technology

Oakley expands adoption of HP’s 3D printing prototyping technology across multiple sport categories

3D printing technology
Above: Oakley expands adoption of HP’s 3D printing technology to re-imagine sports performance industry/Image Credit: Oakley

HP Inc., announced a mutual expansion of its collaboration with Oakley®, one of the leading product design and sport performance brands in the world, with an aim to advance the brand’s sports performance design process to meet the needs of the world’s best athletes. With HP’s Jet Fusion 3D printing technology, Oakley is reinventing how the brand prototypes and creates functional parts by leveraging the technology across Oakley’s portfolio of sports accessories, equipment and lifestyle products.

Speaking about the expanded collaboration with HP, Nicolas Garfias – Head of Design at Oakley said, “World-class athletes around the globe depend on Oakley to compete at the highest level. With HP’s breakthrough 3D printing technology, we will not only accelerate our design to production timeline, but we will also reconceptualise the way our products are made, pushing the boundaries of sports performance to new heights.”

Disrupting the Sports Performance Industry for the World’s Best Athletes

3D printing technology
Above: Oakley adopted 3D printing technology as early as 1992/Image Credit: Oakley

Oakley is one of the leading product design and sport performance brands in the world with a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness.

Oakley has been ubiquitous in the sports industry for over 40 years – at the forefront of how performance products and technologies are developed and produced. It started integrating the 3D printing technology into their design process as early as 1992. One of the earliest adopters of the technology, Oakley transformed their development process and the silhouette of their sunglasses. Knowing the value of 3D printing technology, Oakley has been leveraging HP’s MJF technology as of 2018 for rapid prototyping across multi-product lines, including sunglasses, helmets and more. 

Aiming to transform the sports performance by working together with Oakley, Jeff Fawcett – 3D Printing Product Management at HP Inc. explained, “Oakley has the highest of design standards, and our innovative 3D printing technology helps them deliver on that experience for millions of athletes around the world. Together, we are transforming the sports performance community and changing the way the world designs and manufactures consumer products.”

HP 3D Printing Fuels Oakley’s Design Innovation

Above: Behind-the-scenes video with the Oakley team, using HP’s technology/Video Credit: HP Inc./YouTube

Oakley is demonstrating the power of digital manufacturing using HP’s Jet Fusion 580 platform to take a 2D sketch off the page and make a design model a reality, including the ability to:

  • Speed up the Design Iteration Process: 3D printing has sped up the design and iteration process at Oakley. Tests can now be performed in less than 24 hours.
  • Utilize the Power of Colour: HP’s MJF can create details models in rich colours thereby helping in creating multiple iterations to choose from among them.
  • Test Functional Parts: Replicate the production process exactly during the development stage, as HP 3D High Reusability (HR) CB PA 12 is lightweight and durable
  • Leverage Build Volume: Create smaller and large prototypes at once

About Oakley, Inc.: Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world that holds more than 800 patents.


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