Redefine Meat, the leading Alt-Meat innovator, announced the commercial launch of its – first ever series of 3D printed ‘New Meat’ products in Israel. Available in select restaurants and hotels nationwide, the plant-based meat range consists of five new offerings including premium hamburger, sausage, lamb kebab, Middle Eastern ‘cigar’, and ground beef developed for high-quality restaurants and open flame grilling.
It is also currently finalizing production of a first-of-its-kind large-scale factory housing both plant-based meat pilot-lines and Redefine Meat’s industrial-scale 3D Printers, which will produce New-Meat at scale to the Israeli market and beyond.
Redefine Meat has revealed that it will extend the rollout of its first 3D printed ‘New Meat’ product range to Europe in Q4 2021, with USA and Asia expected in 2022. The company also revealed that it will launch its first whole cut range later this year, following pilot-testing success.
“Launching our first product portfolio represents a big step in our mission to become the world’s largest meat company, and accelerates our ability to bring to market our further innovation later this year. Each product in the range and the ones to follow are born from our understanding of meat at the molecular level, extensive R&D and technological innovation, which combined provides us the ability to create any meat product that exists today. This has been critical to achieving a superiority in taste that honestly, we did not even expect, and the technological versatility to do what no other has done – replace every part of the cow with tasty plant-based meat.”– Eshchar Ben-Shitrit, CEO and Co-Founder of Redefine Meat
3D Printed New-Meat Series
Redefine Meat is proud to deliver meat lovers and chefs a level of quality and versatility not seen in the alternative/plant-based meat industry to date:
First in the new line-up of 3D printed ‘New Meat’ products is the adult size ‘Redefine Burger’, packing 170 grams of New-Meat with bulky grain sizes you would expect from a butcher and high quality steakhouse. Developed with feedback from leading chefs and butchers in Europe, it offers an extremely juicy, yet firm meaty bite – key attributes implemented within Redefine Meat’s upcoming steak products. The burger was successfully tested in an exclusive behind-the-scenes launch at Israel’s most prestigious meat restaurant, which had never served alternative meat until then.
Redefine Ground Beef
Also available is ‘Redefine Ground Beef’, designed to provide the most versatile and easy to cook minced meat offering in the market. The ground beef has a subtle animalic flavor and adapts according to any cooking method and dish, performing particularly well on a charcoal grill. Addressing a major gap in the market, Redefine Meat ground beef achieves sufficient quality and cooking performance for chefs to use as a culinary base for a wide variety of dishes.
Redefine Sausage & Cigar
Further 3D printed ‘New Meat’ products include ‘Redefine Sausage’, offering a meaty alternative to a traditional pork sausage. Using a unique production method, the sausage has a bulky meaty bite with the coveted ‘snap’ of a casing. ‘Redefine Cigar’ is a classic treat within the middle-east. With a delectable crust that cooks up flaky, and a bouquet of aromatic seasoning, this irresistible New-Meat-filled pastry is the quintessential hors d’oeuvres.
Redefine Lamb Kebab
Lastly, ‘Redefine Kebab’ is arguably the most meat-like product ever to be introduced in the past decade. Developed in stealth-mode for over two years, it is an extremely juicy, minced meat product designed to address the most common meat street food dish in cuisines from the middle-east through to India.
Ben-Shitri concluded, “In 2018, my co-founder and I started with a vision to replace the entire cow with tasty meat alternatives that would be embraced by meat lovers around the world. With the backing of such strong investors and strategic partners, and the incredible global interest we continue to receive, the progress we have made has been phenomenal and we’re only just getting started. For those seeking to believe it, I encourage you to try our New Meat and taste it for yourself. We don’t expect you to like it, we expect your mind to be blown.”
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