Leading 3D printer manufacturer from Netherlands, Ultimaker, opened up its new office in Singapore in order to meet rapidly growing demand from the Asia Pacific region. Benjamin Tan, former Channel Director at Dassault Systèmes, has been appointed as Vice President Asia Pacific at Ultimaker in Singapore.
Ultimaker, founded in 2011, has been growing at a brisk pace. While some competing companies folded up, Ultimaker is constantly innovating and evolving to bring new and better products to the market. Ultimaker recently expanded its professional 3D printer portfolio with launch of Ultimaker S5 – a new 3D printer, which the company states is future-ready as it is fully optimised to fit into existing workflows and is designed to deliver reliable results than ever before.
According to Jos Burger, CEO Ultimaker, says, “3D printing is not only used for prototyping anymore. It is a reliable and accessible technique that is now causing the next revolution in manufacturing. This is already visible in the strong business cases from leading global companies, such as Volkswagen, Ford, Jabil, Decathlon and Bosch. These enterprises all use Ultimaker 3D printers to work smarter and speed up their innovation. We see a growing demand for Ultimaker 3D printers in the APAC region from similar enterprise clients and innovative SMEs.
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He continued, “By opening office facilities in Singapore, we can better manage these demands locally, and support our well-established APAC Sales Partner Network in taking the next step in accelerating the world’s transition to local digital manufacturing. I am very happy to have Benjamin Tan on board in Singapore. His long-standing experience and impressive network in the industry make him the right person for this role.”
The newly assigned VP of APAC at Ultimaker feels the market is crucial for the company’s growth and will be one of its strongest markets across the globe. He says, “There is a greater understanding of additive manufacturing in Asia Pacific. And, as per the Wohlers Report 2018, Asia-Pacific is poised to take a 30% share of the global 3D printing space. We will leverage our business development efforts to target Asia-Pacific multinationals, and work closely with them to improve the supply chain. It is not only the perfect alignment between accessible and reliable hardware, software, and materials that distinguishes Ultimaker from all of its competitors. The open, innovative spirit of its employees and strong sales partner network has also contributed in bringing the company to its global leading position. I am very happy to be part of this team.”
Offering more details on how Ultimaker is committed towards developing a complete 3D printing solution, Jos Burger adds, “Our commitment to building a complete 3D printing solution, from hardware to software and materials, offers our growing professional user base an increasingly integrated, automated and reliable print process with a very high succession rate”.
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