Following the merger of Ultimaker and MakerBot last year, UltiMaker, a global leader in desktop 3D printing, announced the reformation of its brands. The new brand identity reflects the company’s strategic vision to drive desktop 3D printing adoption, as well as the introduction of a new product architecture.
UltiMaker’s brand mission is to shape the future of manufacturing and product development by providing excellent 3D printing solutions and services to customers all over the world. The new brand capitalises on the combined strengths of both companies’ legacies, ensuring that existing and future customers are fully supported as the company continues to build the world’s leading 3D printing ecosystem, which promises limitless innovation across industrial sectors.
New Brand to drive 3D Printing Adoption
Under the UltiMaker brand, the S and Method series 3D printers will support manufacturing, product development and other professional applications. As one of the world’s most popular professional 3D printers, the S series will continue to offer the widest variety of materials on the market, making it flexible for a multitude of uses, while the Method series will focus on more specific manufacturing applications that can benefit from access to a heated chamber, specialty high thermoplastics materials, and a high level of dimensional accuracy.
Meanwhile, the MakerBot brand will remain operational as a sub-brand within the education sector, with the MakerBot Sketch series targeted at K-12 learning. The launch of the Sketch Large last year strengthened MakerBot’s offerings for educators and students, with a comprehensive education ecosystem that they can utilise. The new brand architecture is designed to ensure that customers can easily find the products and applications which are most suitable for their needs.
“Our new brand reflects the combined strength of the two companies that brought us here. By bringing together the best of both worlds, we are better equipped to deliver on our vision and continue to lead the 3D printing industry and empower more innovators to bring their ideas to life. Over the last few months, a lot of careful thought has gone into this exciting opportunity to decide on the direction of our brand’s future. Our customers remain at the core of our decisions, and we’re excited to unveil the result of UltiMaker’s brand journey.”
– Nadav Goshen, CEO, UltiMaker
All UltiMaker hardware and software products plan to be rebranded over the next 12-18 months.
