Warner Bros. Consumer Products, a WarnerMedia Company, has partnered with Toybox, a company specialised in 3D printers that allow fans to create their own toys at home, to enable audiences to 3D print licensed toys from across the Warner Bros. portfolio including Batman, Superman and Wonder Woman.
Touted as a major step forward in the ongoing development, evolution and adoption of the 3D printing technology and its implications for the future of the toy industry, the new partnership will allow Toybox users the chance to 3D print licensed toys and memorabilia based on DC, Cartoon Network, Looney Tunes, Friends, even Seinfeld.
The deal also extends to classic films under the Warner Bros. banner, such as Polar Express and Elf.
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Toybox customers will now be able to buy a range of toys starting with DC’s Batman, Superman and Wonder Woman by purchasing Toybox Bolts, an online currency unique to the Toybox platform. This is a first of its kind licensing agreement with a major studio that allows customers to print their toys at home. It may prove to be a roadmap for other studios and lead to many more such deals in the near future to capture the imagination of the audience as well as tapping into a growing market.
Ben Baltes, CEO of Toybox, said, “We are so excited to announce this partnership with Warner Bros. Consumer Products. Toybox is the only platform to offer at home toy printing tied to a secure 3D printer. Bringing our Toybox users the world class properties from the WB catalogue is a dream for them and for us.”
As of now, the toy available to 3D print at launch will be some of WB’s famous characters including Batman, Superman and Wonder Woman action figures with nine points of articulation, Batarangs, Batman’s Batcave computer, Batmobile, Batman disc launcher, Bat-Signal, Justice League disc launchers, Daily Planet building; with additional items to follow.
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