Markforged, creator of the integrated metal and carbon fiber additive manufacturing platform, The Digital Forge, announced that Andrew Hally has been named Chief Marketing Officer (CMO) of Markforged, effective January 4, 2022. Hally, as a member of the Company’s executive leadership team, will be based in Markforged’s global headquarters in Watertown and will report directly to Shai Terem, President and CEO of Markforged.
Andrew Hally brings to this newly created position 25 years of deep, diverse technology marketing experience. Hally will oversee the Company’s entire marketing operations, from strategy and brand positioning to demand generation, as well as all aspects of product and corporate marketing and communications, as a results-driven, people-oriented leader. He will work across the organisation to align and amplify marketing efforts with Markforged‘s accelerated growth plans and goals.
“The most interesting years of my early career combined hardware and software technology breakthroughs to accelerate 3D design and prototyping. Today, the advance of 3D printing into end-use parts promises to transform manufacturing across industries, with benefits not only for engineers and firms but also for the environment and society. I’m honoured and excited to join the team at Markforged to help realize this important vision.”
– Andrew Hally, Markforged Chief Marketing Officer
Andrew Hally comes to Markforged from Bynder, a global leader in digital asset management, where he and his team scaled up pipeline generation, established customer marketing, and formalized account-based marketing as the CMO. Prior to that, he also served as the CMO of Allego, a leading provider of sales enablement platforms. He has also held marketing leadership positions at Cazena, Bullhorn, Unica, and SensAble Technologies, where he first witnessed 3D printing’s transformative power. Hally graduated from Harvard University with a Bachelor’s degree.
According to Shai Terem, “Every day, our team works enthusiastically because we believe in the potential of The Digital Forge and how it can reinvent manufacturing. We are excited to welcome Andrew to our team to help harness the excitement to deliver this message to all of our stakeholders. As an innovative leader with experience leading marketing teams for high growth companies, Andrew will help us ensure Markforged, and The Digital Forge, are seen as a critical player and thought leader in building the future of distributed manufacturing.”
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