Redefine Meat™, the alternative-meat 3D printer manufacturer, announced yesterday that they have successfully raised a seed round of $6 million. The round was led by CPT Capital, joined by Israel-based Hanaco Ventures, Germany’s largest poultry company The PHW Group, and leading Israeli angel investors. As a part of the deal, CPT Capital and Hanaco Ventures will join the company’s board.
Redefine Meat Alternative-Meat 3D Printer
Redefine Meat was started as a solution to a growing global concern, which is the ever-increasing desire for meat and the billions of animals needed to feed that need. The meat industry its use of animals is the world’s most inefficient industry with a huge environmental cost.
But the bigger challenge is to not eat the meat, which in fact is “REALLY, REALLY TASTY”
So, as a response to this concern, Redefine Meat was founded in 2018. Redefine Meat’s mission is to offer a superior meat production technology that delivers products that are indistinguishable from high quality animal meat.
Redefine Meat believes that the meat alternatives industry is expected to reach $140 billion annually by 2030. But even when there are numerous alternative meat products, the industry relies heavily on analog technologies to develop and produce them.
So, Redefine Meat is applying proprietary 3D printing technology, meat digital modelling, and advanced food formulations to produce animal-free meat with the appearance, texture and flavour of whole muscle meat.
The use of 3D printing to produce alternative meat products will enable the creation of a highly productive and flexible 21st-century supply chain that is dramatically more sustainable than current animal factory farming and meat processing.
The company is developing a comprehensive solution that combines a proprietary semi-industrial 3D digital printing platform – in fact, one of the world’s fastest 3D printers, a 3D meat modelling system and plant-based food formulations. The solution delivers a new category of complex matrix “meat” that is both delicious and crave-able, while also being cost effective and scalable.
According to Costa Yiannoulis, the CPT Capital Investment Director and new director of the Redefine Meat Board, “Redefine Meat is a great fit with our portfolio of companies that are working to replace animals in the food supply chain. We are excited to partner with a company that leverages decades of digital printing experience to offer a fresh look at the way that meat will be produced. From very early on, it was clear that their unique approach has tremendous merits and has already produced some of the highest quality alternative meat products that we have ever encountered.”
Redefine Meat’s Animal-free Alternative Meat
Redefine Meat’s animal-free meat comprises natural and sustainable ingredients that deliver the same appearance, texture and flavour of animal meat used for steaks, roasts and stews. The breakthrough technology will also enable meat distributors and retailers to design the characteristics of their meat to cater for seasonality, changing demands and consumers preferences with “printed meat” that is 100% predictable and replicable. Redefine Meat products have a 95% smaller environmental impact than animal meat, no cholesterol, and are cost-effective.
According to Pasha Romanovski, Hanaco Ventures founding partner “We’ve been following Redefine Meat closely for almost a year as part of a major strategic move in agro-food investments. They have a unique position in a massive market, but what made us invest is the sheer progress and speed of this dedicated team.”
Speaking about the investment, Peter Wesjohann, CEO PHW Group said, “There is currently no other company that has demonstrated such an impressive development in the field of 3D printed meat. The PHW Group sees Redefine Meat as a strategic investment, especially regarding the future product development for the European market and our broad distribution network.”
Excited at the prospects of the alternative-meat 3D printer and the company, Eshchar Ben-Shitrit, Co-Founder and CEO at Redefine Meat explained, “Our goal is not just to develop a new food product, but to introduce a new technology for developing, producing and scaling alt-meat products. We have already successfully printed great products for multiple foodie events, and over the coming 12 months, we will take the technology to the next level where we expect to make a huge impact on the meat market and the future of our planet. We’re delighted to have secured this investment, and to be working with high-quality investors, who share our vision and can support Redefine Meat on its path to become an industry leader.”
Redefine Meat will use the investment to finalize the development of its revolutionary patent-pending alternative-meat 3D printer, which will be released during 2020.
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